North Mississippi Medical Center (NMMC) in Tupelo, Mississippi, was designated a Highest Value Hospital in 2008 for achieving a top efficiency score (reflecting both the quality of care and resource use) from the Leapfrog Group for coronary artery bypass graft, percutaneous coronary interventions, and pneumonia care. Leaders at NMMC believe that by focusing on serving patients, empowering staff, and improving health care quality, lower costs and growth will naturally follow.